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Project Breathe Various sources estimate that up to 150,000 pets die each year in fires, most succumbing to smoke inhalation. In most states, emergency responders are not equipped to deal with the crisis because they lack specially designed pet oxygen masks.
Help your best friend.

Canine Company® and Invisible Fence® Brand are in the business of supporting causes that save pets lives. Project Breathe™ is a pet oxygen mask donation program that allows local fire departments to access oxygen mask kits to first responders. Canine Company supports this program throughout New England, New Jersey and Southern NY. It is our goal to ensure that every fire department and rescue unit is equipped with these lifesaving pet oxygen masks.

How can you help?

Help your best friend. Identify local stations that need our support: Email station information to

  • Encourage rescuers to use the kits
  • Share success stories with us via email or our Facebook page
  • Host a demo at your local fire station – we will provide you with a press release to submit to your local media
  • Increase awareness by contacting your local media for news coverage
FIRE CHIEFS: Process to Request Kits
Please email your request for a pet oxygen mask kit to
Canine Company will aid you in acquiring pet oxygen mask kits*
*Each kit includes a small, medium and large mask in a carrying case.
To date, we have been able to facilitate the donation of 350+ kits throughout the Northeast. Join us in increasing this number and saving the lives of pets throughout the Northeast.


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